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Learning Facebook: Insights and Out
Very soon Facebook will be launching the new Page Insights, specifically designed for Page Owners who use Facebook as a marketing tool to measure the size and engagement of their audience. With the new...
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Social Media for Small Business: Facebook or Google+?
Diet Coke, Nike, Apple, Toyota and other big brands are jumping onto and engaging their audiences with Facebook and Google+. They’re holding contests, having discussions in the G+ hangouts (the Muppet...
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A Facebook “Like” May Not Be Love
The relationship between a consumer and the “Like” button on a brand’s Facebook page is looking a bit like middle school to me. The Brand is the Geek and the Consumer is the Cool Kid. The Cool Kid...
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How To Care For Your Facebook Likes
Our previous post discussed the value (or lack of) that a “Like” can bring to a brand on Facebook. The Like generally meant more to the brand than it did to the “Liker” and didn’t bring the immediate...
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Facebook Debuts Promoted Posts
Facebook is introducing a new feature called “promoted posts” for business pages. This option lets businesses pay for a post to be included in more newsfeeds (rather than the right hand ads column) of...
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Social Media Guide for Business Part 2 of 5
Facebook a Social Phenomena Continued from Social Media Guide Part 1. If you want to feel like an outsider in today’s culture, mention to someone that you don’t have a Facebook page. As the...
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Five, No Six, Ways To Improve Your Facebook Presence
Facebook for business can be a lot of things. It can be a pain, it can be a chore, or it can be a window into an entirely new way of doing business. How you handle it is up to you. Get ‘em from...
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Does More Info Mean Better Facebook Ad Reach?
Can your Facebook “likes” tell the world who you are? A study released recently from The University of Cambridge in Britain, argues that what you choose to support on the social media site can provide...
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